We are on the brink of the busiest time of the year. Love it or hate it, the holiday season is here. For business owners, that means endless hours of preparation and not enough time to think about the “little things” that will keep your business ahead of the game through the end of the year. When it comes to using social media for business, there are a few things that you can do to prep your digital presence for the very busy weeks ahead.
How to Use Social Media for Business During the Holidays
- Take advantage of direct messaging features. This is not just a sales tool, and it’s not just a platform for your customers to air their complaints. This can also be a one-of-a-kind way for you to communicate with customers in a time-efficient manner. It also gives you a record to refer back to, should you ever need it.
- Use Facebook Events to share information about sales, business hours, and more. You don’t have to throw a party to use Facebook Events. The best part is that there is a discussion feature in FB events that allows you and your entire customer base to interact and engage. You might comment that a certain item has sold out, or you might want to share that you’ve decided to cut prices in the last minute. Be creative!
- Use your Facebook header for the valuable real estate that it is! This is a great place to share that you have a certain hard-to-find item in stock or that you’re extending your open hours for the season. Have your graphic design team whip up a nice cover image for you, and include as many details as you’d like.
- Use Facebook Offers and Marketplace to boost sales. Offers are the coupons of today. They’re eco-friendly, budget-friendly, and easy to implement with very little time or money invested. If you’re uncertain of your strategy or how to set these up, give us a call! We can help.
Whether your goal is to improve communication with your customers, boost sales, or polish your company’s online presence, we are the team to call. We can help you with everything from initial strategy to design, implementation, and ongoing management. Leverage our expertise this holiday season!