Building your own website seems like a good idea, right? Web builders like Squarespace sell you on the promise of a cheap and easy, user-friendly interface where all you have to do is drag and drop your content wherever you want. But, what this web builder isn’t telling you is that this approach is wrought with problems.
For years, we’ve seen unsatisfied users and businesses learn the hard way, and move their websites away from these platforms. Why? Well, the reason is very simple, actually. The “user-friendly” interface isn’t all it’s cracked up to be, making the overall “easy” experience a time-intensive hassle that just doesn’t produce quality, professional results.
If that reason alone doesn’t turn you away from building your website on Squarespace, let’s look at a few more common pitfalls that are sure to lead you straight toward a professional web designer:
- SEO – One of the biggest problems of trying to build your own site is that the platform is not search engine friendly, which is absolutely essential to getting your site ranked and seen by an audience, let alone your target audience. Because of Squarespace’s technical limitations, it is extremely difficult to optimize your site, which defeats the purpose of having a website in the first place. Without optimization, your website won’t rank in user search results. It will almost be like your site doesn’t exist.
- Experience – Web builders like Squarespace boast that you can build and design your own website with absolutely no experience. This is simply not true. At least, it won’t lead to the result you desire. The truth is, it takes years to become a quality, experienced web designer. And, if you’re building your website to produce actual results, Squarespace just isn’t going to cut it. You need a professional.
- Mobility – If you ever want to move your Squarespace-built website to your own hosting account, you’re out of luck. Once your site is built, it’s very difficult to move. In fact, if you want to move it, you’re going to have to build an entirely new website.
- Support – When building your own website, you’re probably going to have some questions, right? Well, too bad. A DIY web builder like Squarespace lacks the kind of support and community that you need to ultimately make your site succeed. That’s why you need a team of professionals on your side. When you pay for quality, that’s what you get! You get expert, experienced designers, developers, SEO specialists, and so much more, all ready and on-hand to share their knowledge and skills with you to help your website not only meet but exceed your expectations.
When it comes to building your website, the choice is simple. If you’re looking for quality results, you need to hire a professional web designer. Don’t throw away your precious time and money trying to do it yourself; that’s not the way to get the results you desire. That would be like breaking your leg and trying to fix it yourself instead of seeing a doctor. It’s a no-brainer! So, make the investment, and hire an experienced web builder to take your business to the next level. Trust us, you won’t regret it.
