In Digital Advertising

In real life, being “tracked” is considered stalking, but when you’re talking about the online digital world, tracking and following a user is actually just a common marketing practice that is referred to as ‘remarketing.’  Remarketing is a tactic that shows digital ads to users who have visited specific websites. In other words, it’s a way of targeting users based on their unique digital interests, such as the websites and platforms they most often visit  It’s actually quite beneficial to both users and businesses.

Through the use of remarketing, you’re able to hone in on nearly every target audience at every stage of the sales funnel.  This means that audiences are going to see more personalized ads that are both timely and relevant, improving their online experience as well as their engagement with your message.  All of this ultimately means that your business is going to see increased revenue, as digital remarketing has a proven high ROI.  

So, how can your business go about leveraging this practice to increase your bottom line?  Let’s take a closer look.

Remarketing Tips for Business

There are so many benefits of remarketing.  It’s a practice that can significantly boost your brand’s visibility so that you remain at the top of your target audiences’ minds for the long haul.  Remarketing is a great way to advertise your products and services to those, especially, who are already familiar with your business. But, in order for it to work to your advantage, there are a few key tips to keep in mind, including:     

  • Devise a Strategy – Your remarketing strategy should gear towards tailored ads.  Each ad should be relevant to the specific audience you’re trying to reach, while still maintaining the same cohesive look and feel of your website.  You also want to make sure that your strategy is rounded out with a compelling CTA.  
  • Divide Targets – As you set up your remarketing tags, make sure you segment your lists to differentiate between your different pages.  For instance, you don’t want to send someone who visited “IT repairs” to the same page as someone who visited “IT setup.”  The goal is to make sure each user has a personalized experience according to their interests and needs.  
  • Test – Make sure you’re creating different types of ads for your remarketing campaign to cover various formats, platforms, and even sizes.  Then, test which ads work best for each.  
  • Schedule to Be Seen – It’s so important to know your target audience and their search habits, because they aren’t going to be exploring the web at all hours of the day.  Make sure you’re scheduling your ads for those specific times when you know your audience will be more likely to see them.  
  • Upsell – Always remember that your current customers are your most loyal customers, so they are the ones who are most likely to make purchases or buy into your brand.  So, create a list of existing customers to specifically upsell to.  

If you incorporate remarketing into your digital marketing strategy correctly, you can significantly increase your bottom line.  It’s all about knowing how to target your unique users or potential customers and consistent oversight of your remarketing strategy.  

Are you currently running pay per click ads with little to no results to show for your efforts? If so, we can help, and remarketing is just one of the tactics we will use in giving your brand that much-needed exposure. Contact us today to learn more.

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